Toolkit

Pricing

Added on: 29th February 2008

Summary:

Pricing is one of the crucial issues of marketing the arts. This toolkit looks at the key considerations relating to pricing, and offers some tips and techniques for getting the most through your Box Office by using market intelligence to help you set prices.

Nothing is intrinsically valuable; the value of everything is attributed to it, assigned to it from outside the thing itself, by people" John Barth, The Floating Opera, 1956

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