SEMINAR: Audience insight: Introduction to using research to understand audiences

How can you ensure that you are getting the best possible results and value from your research? Whether you are doing research in-house or commissioning it, this seminar discusses guiding principles to make audience research relevant and effective for your organisation.  

By the end of the session you will be able to:

• Define research objectives appropriate to your organisation’s objectives.
• Formulate a plan to gain organisational buy-in for research projects.
• Explain the different research methodologies – quantitative and qualitative, and when to use them.
• Assess when to do research in-house and when to commission an outside supplier.
• Write a research brief.

Facilitator: Orian Brook, Research Associate, Audiences London

Cost: £50 plus VAT.

Please book through the Cultivate website. 

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