Vanessa Rawlings-Jackson started her career in the arts as the first General Manager at Perth Theatre and then held key marketing roles as Marketing Director and Consultant to major UK companies including Birmingham Rep, Nottingham Playhouse and Leicester Haymarket.

Since 1992 she has been working with the Arts Council of England specialising in marketing and audience development and business planning. During this period she gained experience in a wide range of art forms and undertook consultancy work for an extensive range of cultural organisations throughout the UK and abroad as well as for the Arts Councils of England and Wales.

Tiina joined the team in February 2007, with a strong knowledge and understanding of the creative industries sector, having worked for a number of festivals, local authorities and other not-for-profit organisations in the UK and abroad. Her most recent work was as the Festival Manager of Wirksworth Festival - a visual and performing arts festival in Derbyshire. She has been a Board member of the British Arts Festivals Association (BAFA) and is heavily involved in the development of the festivals sector.

Tiina also holds an MA degree in Arts Management and a BA (Hons) degree in Marketing and Event Management.

Outside her work at Cultivate Tiina pursues an active freelance career in arts consultancy specialising in marketing, festivals and project management. Her most recent work has included development of an Online Festivals Toolkit and a Festival Forum event for Derbyshire County Council, and marketing consultancy for Matlock based arts organisation First Movement on launching their new arts centre, the Level Centre, in Rowsley, Derbyshire.

Keren joined Cultivate in March 2007 having moved from Manchester where she worked as a PA to the Director of a PR agency. Keren has many years administrative and operational experience and has previously worked in both Recruitment and PR. She is also a keen art lover and has a MA in Art History which she completed in 2006 at the University of Manchester.

Andrew is a recent addition to the Cultivate team and arrives having worked across a range of projects, initiatives and events for the Learning & Skills team at the Greater Nottingham Partnership.

Andrew holds an MA (Hons) degree in English Literature & Theatre Studies from the University of Glasgow and Trinity College Dublin, and has freelance experience of international concert promotion and audience development at Glasgow’s Centre for Contemporary Art (CCA). Andrew has also worked as Music Assistant for Lakeside Arts Centre in Nottingham.